Cedar View is a family-owned landscaping company based in Austin, Texas.
The Problem
After a long week, the last thing most homeowners want to do is deal with lawn care or an overgrown tree.
The Goal
Design a brand identity that Cedar View resonates with. Create a marketing campaign that offers Cedar View’s demographic a solution to their problems.
Responsibilities
Brand Identity Design, Website Design, UI/UX, User Research, Graphic Design, Marketing.
The Logo
Designed a modular brand system that includes multiple versions of the logo for different media placements. Badge logos are often old-fashion and nostalgic, but we added a modern twist.
The Slogan
This slogan is the bread and butter of the brand identity. Offering homeowners the opportunity to focus on more important things with their free time.
The Vehicle
The backdrop of the vehicle design is a forest landscape resembling cedar tree’s in the brands color palette. The badge is bold and prominent with the slogan and phone number near the back.
The Flyers
Created marketing materials with a focus on increasing brand awareness. Showcases their work, services, slogan, website, and phone number.
The Website
